This Brand Guidelines document provides information on visual or written standards and identity policies for the ³Ô¹ÏÖ±²¥ brand. The university brand must be present in all print, digital, written, or verbal communications. Employees and external parties must adhere to these policies to protect the institutions’ patents, licenses, and trademarks and build consistency, recognition, and value in the LSUA name, image, and overall brand. For questions or usage authorization, please contact the .
Guidelines are subject to change without notice. Approvals are for a single-use applications unless otherwise specified.
³Ô¹ÏÖ±²¥ is a publicly supported institution that provides undergraduate-level college education to the citizens of Central Louisiana. The university is a unit of the LSU System and operates under the auspices of the Louisiana Board of Regents.
The LSUA logo is a registered trademark. This protects the logo from unauthorized manufacture, use, display, or sale of imitations. Therefore, the logo must be used for approved purposes only. It may not be modified beyond the supported versions contained in this manual. Using LSUA protected marks without permission from the institution or its authorized trademark licensing representative, IMG ³Ô¹ÏÖ±²¥ Licensing, LLC (IMGCL), may be subject to criminal and/ or civil penalties.
For additional information on LSU Trademark Licensing and to view the LSUA licensee list, visit or (see: Trademark Licensing).
LSUA is a respected and recognized institution in our community, state, and beyond. Maintaining the integrity and consistency of our institution’s identity is crucial to protecting our image and growing the brand’s value. The brand is more than just a name, logo, or the colors purple and gold. Strong branding supports our mission, values, and goals. Additionally, it helps deliver a unified and clear message, builds recognition and institutional loyalty, creates an emotional connection with our audiences, and upholds our credibility. Inconsistency threatens the brand’s integrity, lessens the value of supporting brand elements, causes confusion, and promotes a negative perception of the institution.
